Auto Dealership, Retail Sprinkler system contains fire in multi-purpose commercial building (Falmouth, ME) November 10, 2014 viking210 Falmouth firefighters put out a fire in a commercial building that the town’s fire chief said could have caused more damage Sunday afternoon if not for the building’s sprinkler system, which helped suppress the flames. Fire Chief Howard Rice Jr. said a fire alarm sounded at 12:29 p.m. in the multi-use commercial building at 196 Route 1. Rice said the fire started in an electrical room in the Morong Falmouth Service Center, a car dealership at the front of the commercial structure. Rice said the fire burned materials that were stored in the room. He said the sprinkler system helped contain the fire to the electrical room.