Retail, Shopping Mall Shopping mall fire controlled by single fire sprinkler (Eureka, CA) September 22, 2014 viking210 Just before 8:00 a.m. today Humboldt Bay Fire responded a single engine to a reported fire alarm activation at the Bayshore Mall at 3300 Broadway. Fire personnel searched the area and located a small fire that had been extinguished by a single fire sprinkler head in the back office of the “Gianni For Men” store. The damage in the office and store was minimal because of the activation of the sprinkler system and early notification of the fire department. The cause of the fire is under investigation but appears to be accidental at this time. The Bayshore Mall is open with no interruption to service.