Retail, Shopping Mall Rehoboth Beach, MA – Fire at outlet mall caused by malfunctioning fluorescent light controlled by sprinkler system March 26, 2018 viking210 A fire March 22 in the Ralph Lauren Polo outlet caused $5,000 in damage, officials say. Firefighters from Rehoboth Beach, Indian River and Lewes responded to the Midway Outlets at 4:19 a.m. for an automatic fire alarm and found a smoke-filled store, said Harry Miller, chief deputy state fire marshal. A sprinkler system was activated and kept flames under control, Miller said. No one was injured. Miller said the fire was caused by a malfunction in a fluorescent light fixture which ignited combustible material nearby. He said damage was $5,000.