Retail, Shopping Mall Greenville, DE – Overnight jewelry store fire controlled by sprinkler system March 26, 2017 viking210 A building fire that caused about $100,000 in damages to the Jewelry Exchange of Delaware in Greenville was deemed accidental, according to the State Fire Marshal’s Office. The fire, which happened around 2:30 a.m. at the Greenville Crossing II Shopping Center on Kennett Pike, prompted the response of the Talleyville Fire Company, said Assistant State Fire Marshal Michael Chionchio. Investigators determined that the fire started in the back of the store when an electrical malfunction involving a refrigerator sparked the blaze, Chionchio said. The automatic sprinkler system that contained the fire until firefighters arrived, he said. No one was hurt.