Dry Cleaner, Retail Fire sprinkler system helps contain blaze at dry cleaner (Pleasanton, CA) August 2, 2013 viking210 A dry-cleaning business at a strip mall caught fire Wednesday, but a sprinkler system inside the building kept the blaze from spreading and causing even more damage to the surrounding stores, a battalion chief said. The blaze began around 5:47 p.m. Fire crews saw heavy smoke coming from the business when they arrived, but the fire sprinklers inside the store were activated after clothes on the conveyor system caught fire, Neiman-Kimel said. Those sprinklers kept the fire at bay until crews were able to get inside and extinguish it, Neiman-Kimel said.