Department Store, Retail Edina, MN – Sprinkler system contains fire to small area at H&M store July 4, 2015 viking210 The H&M store at the Southdale Center in Edina is closed Friday after a fire on the second floor. Edina officials say the fire was reported at 10:30 a.m. after a piece of clothing caught fire and caused the sprinkler system to activate. Officials say the fire was contained to a small area of the store, but both the first and second floor have smoke and water damage. The store is closed as crews work to clean up. No injuries were reported, and the cause of the fire is still under investigation.