Other / Not Specified, Other Business Roanoke, VA – Fire that started in ceiling heater at distribution business extinguished by sprinkler system April 8, 2016 viking210 Crews responded to a fire at a city business on Wednesday. Roanoke Fire-EMS responded at about 9:30 a.m. to a fire at Superior Distribution, in the 900 block of Rhodes Avenue. The building’s sprinkler system extinguished the fire that started in a ceiling heater, according to the fire department. No injuries were reported and the building was evacuated upon the fire department’s arrival.