Geneva, NY – Fire sprinklers help extinguish fire inside Walmart

A fire broke out at the service center of a Walmart supercenter in Geneva Wednesday afternoon.

Employees were evacuated and traffic was redirected at the intersection of Routes 5 and 20 and Berry Fields Road by Geneva Fire Department.

White Springs Fire Association responded, with assistance from Geneva Fire, the Ontario County Sheriff’s Office and Emergency Services along with Finger Lakes Ambulance.

Walmart employees were not permitted to comment and referred press inquiries to the company’s public relations hotline.

The cause of the fire is still under investigation.

The White Springs Fire Chief says a call came in at around 12:30 p.m., and some employees reported flames up to the ceiling in certain sections of the store.

A second alarm was called after firefighters arrived on the scene.

Firefighters say the sprinkler system activated, and extinguished a majority of the fire.

There was heavy smoke and fire damage to the building.